How Facebook Deals and Credits Can Crush Groupon | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age: "engagement advertising and socially integrated promotions are more relevant to people than Groupon-like deals and will be more successful and beneficial to the consumer since people are able to gain virtual currency, a la Facebook Credits, to discount deals even further or even all the way to free.
Major brands ranging from Disney and Microsoft to Unilever and Best Buy are already benefiting from value-exchange engagement advertising with millions of people on Facebook each month"
Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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