Demonstrate Your Values In Online Customer Communities - Forbes: "everything you sell is a commodity, value – product, price, service – is the threshold of a customer community, but values are the foundation. Anyone can find value, but when customers like your values, they tell their friends. Indeed, the most dynamic and potentially viral element of any online community is the feeling members have about your values. But remember, that “feeling” can go either way – positive or negative.
Here are a few guidelines for establishing compelling values online that match your values offline:"
Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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