The Jewish Donor Blog: " using, or plan to use, in prospecting. This cuts costs for acquisition since exchanges are far cheaper than rentals.
RELATIONSHIP BUILDING THROUGH RENTALS: Making your file available for rental, in addition to exchange, allows you to maintain positive relationships with core lists, even when the exchange balance gets too high(and their available list universe too low) for you to allow additional exchanges.
RENTAL INCOME: Renting your list generates extra income for your organization. We recommend keeping your fundraising rates low for your fellow nonprofits, but you can be institute more aggressive pricing for commercial entities.
Rental pricing for nonprofits in general is a solid two digit number ($85 per thousand, for example). But when settling on a rate for commercial mailers, you have a bit more room to work with. Aim to never have less than three digits ($150 per thousand is a decent number)."
Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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