Google PageRank: Not Worth The Worry: "Search engine results are not proportional to a web site's PageRank value.
The PageRank value is a representation of a web site's internal and external link structure. Internally, your web site's pages should be easily accessible from each other and use anchor text relevant to the theme of the web site. Externally speaking, outbound links should be good quality and/or relevant to your web site's content. And finally, it is widely known that incoming links also contribute quite a bit to PageRank. There is obviously much more to achieving good search engine rankings that the above linking strategies.
With that being said, many webmasters become obsessed with the PageRank of their web sites and consider it to be the bottom line of any search engine marketing campaign. "
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