RIP Steve Jobs: We're Glad You Knew Us - Forbes: " highest possibility of entrepreneurial success comes from identifying a customer desire first and then creating a solution. Let’s call this the Meyer Model: Solution follows desire.
For almost all entrepreneurs, Peter’s idea about entrepreneurial pursuits is absolutely the right one. But in our universe there is a microbeam of entrepreneurial energy for which the Meyer Model just doesn’t work, and we should all thank our lucky stars for that.
You probably didn’t know Steve Jobs, but he knew you. The iconic co-founder of Apple, too soon taken from us, knew what you wanted before you knew you wanted it. Let’s call that the Jobs Model: Desire follows solution."
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