FrumFind.org » 2010 » September: "nothing new in “What’s In It For Me” or WIIFM for short. Anyone whoever worked in sales or attended sales seminars should have at least a rudimentary understanding of the concept. The basic idea of WIIFM is the idea that you need to find a way to grab the interest of the person your are selling to. The sale could be a product, service, concept, venture or even an idea."
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