Six Tips To Engage the Holiday Shopper | Blog | Newsroom | Buddy Media: "Research from Buddy Media reveals that, on average, posts between one and 80 characters had a 27 percent higher engagement rate than posts with more than 80 characters. Yet, these shorter posts account for only 19 percent of all posts. Understanding why people engage with your content provides clues as to what will and won't work to drive social commerce.
Offer special deals
This may seem like a no brainer, but it's crucial and sometimes overlooked by brands. It's important to launch sales and deals via social channels that are specifically related to certain aspects of the holiday season"
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