Create perfect meta tags for both human-searchers & Google: "If spammy keyword-stuffed meta titles and meta descriptions are not yet being penalised by Google, I’m sure they soon will be as part of the “Google Cleanse”
Good quality titles and descriptions not only increase your click through rate (CTR) from the search engine results page, they can also pre-sell or pre-prepare people of what to expect when they land on the page which can help the subsequent sale or lead conversion (if that’s the purpose of the page)."
'via Blog this'
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